Pitchfork is full of dumb

This is why I hate pitchfork.

Their edi­to­r­ial style is about two (tiny) steps above myspace. 

I think it goes with­out say­ing that I think a real edi­to­r­ial style is a good thing.

I can Just imag­ine the cre­ation process for this ad. “Should we make it ‘WTF!!!!!!!!111111′ or just ‘WTF!!!!!!!!’?”

At this point I read the damn site just because I don’t want to miss the (some) of the news they report. I have to sift through their cutesy bull­shit and indie-​​posturing crap all because I don’t want to miss bands play­ing near me. I mustn’t for­get to men­tion, in this ad, how they are down­play­ing their influ­ence. “OMG! RADIOHEAD IS PLAYING FOR OUR LITTLE STUPID WEBSITE THAT NOBODY READS!” Fuck you, and also, fuck you. How did you get so impor­tant? How did this hap­pen? I would love you if you didn’t have such an insuf­fer­able atti­tude about everything. 

Also, I think that hip­sters, as we know them in the 00s, wouldn’t exist with­out Pitch­fork. I can’t really back that up, but I would love to be able to prove it some day.

I bet they have meet­ings where they tell writ­ers to sub­mit less pro­fes­sional writ­ing. I just know it’s true. It has to be, or my frag­ile lit­tle world would collapse.

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